Laurie Buckle has more than three decades of experience in food publishing. She held key positions at Bon Appétit, Better Homes & Gardens, and Kitchn. As editor in chief of Fine Cookingmagazine, she successfully redesigned and relaunched the brand. Her passion for storytelling and deep experience in content development inform every project CookIt takes on, from helping an influencer find their true north to helping a brand truly win at social.
Laurie launched CookIt Media in 2014 with the goal of helping influencers create a unique brand strategy — a story that would resonate with a defined audience and set them apart in a saturated market. Wanting to provide those influencers with brand partnerships that fit their specified goals and vision, as well as ongoing brand consulting, CookIt added brand management to their offerings in 2015.
CookIt’s collective expertise in content production led to the creation of the content studio in 2016, which works directly with brands and influencers to create smart, engaging content that elevates their brand and grows their businesses.