Casey Markee believes that good SEO rankings are all about one word: content. Through his company Media Wyse, Casey helps food bloggers and site owners optimize content and find the best sites to strengthen backlink profiles. Casey helps generate blog content that attracts substantial traffic, as demonstrated by his dozens of link bait and infographic content pieces ranking at the top of Google organic search results in many different niches.
Casey's main specialty is conducting site audits, with an eye towards unraveling Google algorithmic penalty triggers, specifically: Usability, Panda, Penguin, and unnatural link identification and pruning issues. He has done hundreds of penalty site audits and has as many satisfied clients.
Casey is also an accomplished, industry-recognized public speaker with conference credits including: MN Search Summit, SearchFest, SMX Advanced, Pubcon, Food Bloggers Canada, State of Search, and others.
His true love lies in the professional SEO & Social Media training he provides through SearchEngineNews.com that has allowed him to personally train hundreds of individual digital marketers and dozens of in-house SEO teams on five different continents.
SEO Myth Buster
In this episode, Casey busts the following SEO Myths:
- Everyone should do video or they won't stay relevant
- If a big blogger is implementing something, then I should too
- The more I publish, the better off I am and Google will love me
- Having my site redesigned will boost my readership
- 404s are bad for my site
- Everyone should have an AMP version of their site
- Domain authority is crucial in algorithmic calculations
- Bounce rate and dwell time are important to Google
- Google ranks for exact keyword matching and focus keywords
- When I republish a post, I should change my URLs to match the new title
- Structured date is a factor that Google ranks for
- Don't use Jump to Recipeor Print to Recipebecause they lower revenue
- The more words you use in your post, the better Google likes it
- Sliders are user friendly and Google loves them