Jess Hoffman is writer, photographer and recipe developer behind Choosing Chia, a food blog dedicated to delicious vegetarian recipes.
Based in Montreal Canada, Jess Hoffman began helping out in the kitchen at a young age. She founded her blog, Choosing Chia, after a spontaneous trip to India where she studied yoga and Ayurveda, a wellness practice that focuses on creating a healthy body through diet, exercise and mindfulness. Upon returning home, Jess found a new passion for healthy, plant-based cooking.
Jess loves sharing recipes that focus on wholesome, plant-based ingredients and are easy to make. Choosing Chia reflects her beliefs on diet and a healthy lifestyle, featuring delicious, easy to make vegetarian recipes that focus on fresh ingredients.
Jess's recipes have been featured in publications like the New York Post, People magazine, Buzzfeed, Well & Good, Country Living, Mind Body Green and other trusted sites and magazines.